Why a Reemphasis on Creating a Niche is Important in Today's Market
| June 24, 2020 | How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
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Jun 16, 2020
The Importance of Creative Conversations Now
| June 16, 2020 | At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a...
May 7, 2020
Why Brand Ambassador + Employee Advocacy Programs Matter Now
| March 12, 2020| Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I...
Feb 13, 2020
Why a Software Developer Should Garner the Top Honor of 'Sexiest' Person Alive
| February 13, 2020 | Move over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton. FULL DISCLOSURE: This is in jest as I...
Feb 12, 2020
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do: Part 2
| February 12, 2020 | In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and...
Feb 5, 2020
AMERICAN LAWYER MEDIA (ALM) Law.com- Linking Content Into the Client Experience
| February 5, 2020 | One of the most effective components of marketing is thought leadership content. With today’s available palette of...
Jan 14, 2020
New Decade, New You? How I Embrace My Imperfections.
| January 14, 2020 | It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every...
Jan 8, 2020
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do
| January 8, 2020 | Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer...
Dec 10, 2019
Linking Content into the Client Journey – How Content Experience Drives Higher Client Engagement
| December 10, 2019 | It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content...
Nov 21, 2019
Chief Dot Connector
| November 21, 2019 | As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings...
Nov 8, 2019
Nostalgia in Professional Services Marketing
| November 8, 2019 | Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing...
Oct 17, 2019
Addressing Complex Intercultural Issues
| October 17, 2019 | By utilizing multinational business and travel experiences in communications, negotiations
Oct 16, 2019
LEGAL MARKETING ASSOCIATION ANNUAL MEETING: CFO/CMO Relationship
| June 2, 2019 | In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the...
Sep 19, 2019
How Austin's Business Culture Inspires Entrepreneurial Success
| September 20, 2019 | Read any headline about the fastest growing cities in America, and Austin is among the top of the list. After all,...
Sep 19, 2019
TODAY'S PARENT: Kermit the Frog: Leadership Tips from the Most Famous Muppet
| September 19, 2019 | Originally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows....
Aug 15, 2019
Three of the Best Business Tips Margaret Thatcher Taught Me
| August 15, 2019 | Originally published on the Austin Chapter, American Marketing Association Insights. Tip #1:Own your pitch. Tip #2:...
Jul 18, 2019
FORBES - How Ten Minutes Can Produce Real Results
| July 18, 2019 | Originally published in Forbes. Over the past several months, I have found several ways by which 10 minutes a day has...
Jun 27, 2019
THE AMERICAN LAWYER (law.com) - Marketing and Business Development Efforts in Law Firms
| June 27, 2019 | (Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes...
Apr 18, 2019
From the Podium: Inspiration or Just Perspiration?
| April 18, 2019 | If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen...
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