Empowering Employees as Thought Leaders in Professional Services
| November 9, 2021 | How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a...
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Aug 4, 2020
SUPPY CHAIN BRAIN - Pandemic as Pivot: How will your Company Emerge from COVID-19?
| August 4, 2020 | There has never been a greater opportunity to disrupt the disruption that’s happening across the supply chain. Rewrite...
Jun 24, 2020
Why a Reemphasis on Creating a Niche is Important in Today's Market
| June 24, 2020 | How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
May 7, 2020
Why Brand Ambassador + Employee Advocacy Programs Matter Now
| March 12, 2020| Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I...
Feb 5, 2020
AMERICAN LAWYER MEDIA (ALM) Law.com- Linking Content Into the Client Experience
| February 5, 2020 | One of the most effective components of marketing is thought leadership content. With today’s available palette of...
Dec 10, 2019
Linking Content into the Client Journey – How Content Experience Drives Higher Client Engagement
| December 10, 2019 | It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content...
Nov 8, 2019
Nostalgia in Professional Services Marketing
| November 8, 2019 | Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing...
Jun 27, 2019
THE AMERICAN LAWYER (law.com) - Marketing and Business Development Efforts in Law Firms
| June 27, 2019 | (Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes...
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