BLOOMBERG LAW | The Strategic Value of a Fractional CMO for Law Firms
As a fractional/vCMO, I bring strategy and value to my clients. I do this by leading people, process, and technology. I am often asked...
top of page
Insights
Jenn's philosophy on key issues that impact businesses and consumers. From articles to podcasts, Jenn provides practical advice to help inform sound decisions.
LAW.COM: Addressing the 'Visibility Factor' to Unleash Innovation
|JANUARY 11, 2024 | As a legal marketing strategist, I work closely with leaders who are striving to elevate the profile of their firms...
A Ray of Sunshine
On New Year's Eve, Jimmy the "Chiweenie" took his first steps in yea
Finding Gratitude in a Windstorm
| November 17, 2022 | The quartz necklace I had worn each day around my neck for the two years unraveled and broke on the hardwood floor...
How Midsize Law Firms Can Protect Their Market Shares
| September 23, 2022 | Thank you Patrick Fuller, Hank Grezlak, ALM, and ALM Intelligence for having me as a panelist along with Charles...
CHICAGO TRIBUNE: What are the Pandemic-Fatigued Doing to Stay Calm?
| January 22, 2022 | Here’s a not-so-scientific study How are you staying calm? Thank you to the Chicago Tribune Media Group for...
The Paradox of Fear: Accepting Your Reality Takes Bravery
| November 21, 2021 | (IMAGE: Chadwick Boseman) The protective barriers we build out of fear are often initially necessary. Survival...
Empowering Employees as Thought Leaders in Professional Services
| November 9, 2021 | How Should Professional Services Firms Create and Implement an Employee Advocacy Program? I am often asked for a...
THE LEGAL INTELLIGENCER - How Connection, Meaning and Wellness are Key Strategic Imperatives
| September 24, 2021 | In a Belonging environment, people feel supported and can bring candor and humanity to the workplace. I wrote this...
Hands and Hearts Working Together
| September 24, 2021 | A healthcare CEO discovers the power of vulnerability and emotional IQ After the death of her newborn and the...
My 9/11 Story — From Tragedy to Transformation
| September 10, 2021 | I felt a new desire to be part of something larger, to connect on deeper levels than I had ever before. Originally...
Moving Day Comes Around Often – My Own Private "Nomadland"
| August 20, 2021 | This article appeared in Woman Around Town and Several Other Publications Corrugated, recycled cardboard, moving...
Lessons Learned for Two Years of Starting a Business
| August 3, 2021 | For years, several of my mentors encouraged me to venture out on my own and provide strategic counsel and guidance...
A New York State of Mind: Where Y'at?
| April 15, 2021 | Just before leaving New Orleans to head back to Austin, Jenn wrote this musing that was published in The Brooklyn...
FAST COMPANY - Why you Should Cut out Jargon From all Workplace Communication
| March 15, 2021 | No matter where you work, effective communication means speaking candidly and avoiding platitudes that only confuse...
USA TODAY - Passing on my Mother's Gift of Resiliency to my Daughter
| March 5, 2021 | I am honored that USA TODAY published my opinion piece during Women’s History Month about resiliency. And, that I could...
Set Your Intention for a Successful Mentor – Mentee Relationship
| December 2, 2020 | Three mornings a week, my yoga instructor starts class by asking participants (yogis) to “set an intention for our...
FAST COMPANY - 6 Ways to Root Out Morale-Depleting Fear Among Your Employees
[November 17, 2020 | Thank you to Fast Company for publishing my article, "6 ways to root out morale-depleting fear among your...
THE WALL STREET JOURNAL - You've Got a Friend This COVID 9/11
| September 11, 2020 | How Carole King Lifted Spirits in New York After the Infamous 2001 Attacks. The Wall Street Journal published my...
SUPPY CHAIN BRAIN - Pandemic as Pivot: How will your Company Emerge from COVID-19?
| August 4, 2020 | There has never been a greater opportunity to disrupt the disruption that’s happening across the supply chain. Rewrite...
Why a Reemphasis on Creating a Niche is Important in Today's Market
| June 24, 2020 | How do you put your ideas into action at any stage of your career and develop a niche with today’s marketplace in mind?
The Importance of Creative Conversations Now
| June 16, 2020 | At two years old, my daughter spilled some finger paint on her drawing and said, “Uh oh.” I responded, “I see a...
Why Brand Ambassador + Employee Advocacy Programs Matter Now
| March 12, 2020| Business Response to Employees During the Global Pandemic Will Impact Bottom Lines for Many Years On March 11, 2020, I...
Why a Software Developer Should Garner the Top Honor of 'Sexiest' Person Alive
| February 13, 2020 | Move over George Clooney, Chris Hemsworth, Denzel Washington and Kate Upton. FULL DISCLOSURE: This is in jest as I...
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do: Part 2
| February 12, 2020 | In the second half of The Legal S/ant podcast, I enjoyed chatting with two exceptional people, Vanessa Petrea and...
AMERICAN LAWYER MEDIA (ALM) Law.com- Linking Content Into the Client Experience
| February 5, 2020 | One of the most effective components of marketing is thought leadership content. With today’s available palette of...
New Decade, New You? How I Embrace My Imperfections.
| January 14, 2020 | It is a new decade. No matter where you look, you cannot escape ads promising a better you in two weeks. Every...
THE LEGAL S/LANT PODCAST - Say Yes to the Things You Don't Think You Can Do
| January 8, 2020 | Early in my career I had a tremendous opportunity to work on a project directly with the highest commanding officer...
Linking Content into the Client Journey – How Content Experience Drives Higher Client Engagement
| December 10, 2019 | It was a pleasure to be a guest on Good2BSocial’s Legal Marketing 2.0 Podcast with Guy Alvarez to define content...
Chief Dot Connector
| November 21, 2019 | As a Chief Dot Connector, I have the privilege of connecting the dots among strategy, technology, service offerings...
Nostalgia in Professional Services Marketing
| November 8, 2019 | Should Your Firm Take a Step Back in 2020 to Help it Move Forward? Nostalgia is recognized as a valuable marketing...
Addressing Complex Intercultural Issues
| October 17, 2019 | By utilizing multinational business and travel experiences in communications, negotiations
LEGAL MARKETING ASSOCIATION ANNUAL MEETING: CFO/CMO Relationship
| June 2, 2019 | In many organizations and law firms, the CMO must work with the CFO even before a final budget is presented to the...
How Austin's Business Culture Inspires Entrepreneurial Success
| September 20, 2019 | Read any headline about the fastest growing cities in America, and Austin is among the top of the list. After all,...
TODAY'S PARENT: Kermit the Frog: Leadership Tips from the Most Famous Muppet
| September 19, 2019 | Originally Published in Today's Parent. Like many couples, my husband and I chose to write our own wedding vows....
Three of the Best Business Tips Margaret Thatcher Taught Me
| August 15, 2019 | Originally published on the Austin Chapter, American Marketing Association Insights. Tip #1:Own your pitch. Tip #2:...
FORBES - How Ten Minutes Can Produce Real Results
| July 18, 2019 | Originally published in Forbes. Over the past several months, I have found several ways by which 10 minutes a day has...
THE AMERICAN LAWYER (law.com) - Marketing and Business Development Efforts in Law Firms
| June 27, 2019 | (Originally published in The American Lawyer - subscription required to view full article). Law firms of all sizes...
From the Podium: Inspiration or Just Perspiration?
| April 18, 2019 | If you were asked to give a Ted Talk – what is the one thing you would feel most comfortable delivering for eighteen...
bottom of page