Information Security company seeking to pivot to become leading edge cybersecurity firm focused on targeting technology consulting services to Fortune 1000 and mid-market companies in the federal, commercial, aerospace and defense, and financial industry sectors.

Due to changing government regulations, the company had an accelerated go-to-market timeline. In addition, the company needed to attract highly- skilled talent in a competitive environment. We created messaging and positioning for all digital channels and an aggressive public relations campaign that led to the creation of a community of micro-influencers to share user experiences.