As a fractional/vCMO, I bring strategy and value to my clients. I do this by leading people, process, and technology. I am often asked by law firm leaders and entrepreneurs whether they should hire a fractional/vCMO. And, sometimes, after an initial diagnostic, my response is for the particular firm or business to hire marketing support to help execute designated tasks.
We've been part of a trend that has reshaped how law firms approach their marketing strategies: the rise of fractional or virtual Chief Marketing Officers (CMOs). I co-authored this article published in Bloomberg Law, "Virtual CMOs Have a Voice in Law Firms' Strategic Growth Plans."
🤔How do you know if you need a fractional CMO?
💡A fractional CMO centers on strategic value and growth.
Read the article to learn more about common scenarios that prompt law firms to engage a virtual CMO. A link can be found here: https://bit.ly/3Ak3w32, and a PDF is available below.
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